We don’t make promises lightly, but Fake It Til You Make It might be the only mascara you’ll ever need! A mascara that does it all? Yes please! This will be a must and a need for your make up bag. 

When creating Fake It Til You Make It! Mascara, it had to be the perfect mix of what we love for our lashes! It needed to be lengthening but strengthening, volumising but not clumping. Long wear but easy to remove, hydrating but smudge proof. And wow does it deliver! 

It contains a unique blend of vegan friendly ingredients that help to deliver incredibly hydrated, long, silky lashes that look naturally full yet beautifully defined. It comes in two versatile shades.

• Black – classic, bold intensity

• Brown – soft, understated elegance

Effortless application, all-day wear, and a formula that fakes it so flawlessly, no one will know you didn’t wake up with perfect lashes.

Easy to remove • Smudge proof • Flake proof

• Vegan Formula • Natural ingredients